A fellow wine enthusiast posted the following question to a group of journalists on social media, “When wine consumers are determining quality in wine, what do you think they’re looking for?”
I jokingly replied, “A second date…” or at least I thought it was a joke. It turns out that it struck a nerve. It turns out that it is far more complicated that just finding a decent bottle of wine at a good price – i.e. “value.”
